As the store continued to expand its product catalog, we needed to ensure that our email marketing strategy could keep up with the growing demand while maintaining strong engagement, deliverability, and revenue.

Managing Stock and Demand with Automation
With frequent new product introductions and high-demand items going out of stock, we implemented an automated Back in Stock Flow. This allowed site visitors to sign up for notifications when a sold-out product became available again, reducing lost sales opportunities and keeping customers engaged. By leveraging automation, we ensured a seamless experience for customers while driving additional revenue with minimal manual effort.

Smart Segmentation to Prevent Customer Fatigue
Given the constant changes in inventory, including new product launches, restocks, and special promotions, we needed to avoid overwhelming customers with too many emails. Instead of blasting every announcement to the full list, we refined our segmentation strategy to ensure:

• Customers only received restock notifications for products they had previously shown interest in.

• New product announcements were targeted toward engaged subscribers who had interacted with similar products in the past.

• Promotional emails were strategically spaced out to maintain excitement without causing fatigue.

Optimized Email Cadence and Targeting
With so many moving pieces, maintaining the right email cadence was crucial. We carefully structured our sends to ensure that:

• Restock notifications and product announcements were delivered in a timely but controlled manner.

• Promotional campaigns were aligned with customer behavior and preferences to maximize engagement.

• List health was preserved by continually monitoring engagement and adjusting our approach accordingly.

By implementing these strategies, we successfully maintained strong deliverability, nurtured customer relationships, and maximized revenue without overwhelming our subscriber base.