Hotel Indigo
The advertisement follows the concept of integrating the old and the new. The main idea of the advertisement is to allow Hotel Indigo to promote the best of both worlds – the contemporary; modern way of living together with the traditions and culture of the Poland - giving the readers a glance that with Hotel Indigo, you are not just getting a good hotel but also able to experience everything around it.
Most hotel ads focus on the facilities they provide – forgetting that holiday-goers are interested in the surrounding but still want to get a good night rest. Hence, the ad wishes to show that travelers of Hotel Indigo get both.
Ray-Ban
The advertisements follow the concept that the sunglasses can be worn anywhere and at anytime - emphasising its usefulness as well as its stylishness .
American Horror Story : Coven
The poster follows the concept of the three powerhouse female characters of the show based on the three elements they are in - witchcraft, voodoo and the immortal.
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The fire and the symbols surrounding the figure symbolises witchcraft; the main elements of the show. The cow-head the symbolises the immortal [based on the actions of the character in the show]. Lastly, the human body filled with nails symbolises voodoo.